James is in the IBC, Integrated Business Core, this semester. This is a class that meets everyday for 3 hours. They started in teams, and then were put into companies. Their company had to come up with a business idea, get it approved and then run it on campus for eight weeks. Keep it Fresh was born. They sell all natural lip balm and lotion. The guy to the right of James in the top is Heath. James and Heath built the stand. Much work has gone into this business and I think they have learned many things.
A grand opening was held the first day of business. The picture below is the members of the group that were there. I think there are thirteen total in his group.
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